Content First, Technology Second Online

Content First, Technology Second Online

Businesses seem to naturally gravitate towards considering technology needs when looking to build or update an e-commerce site. However, the more valuable — and often overlooked — consideration is that of...
Four Content Strategies for Your Website

Four Content Strategies for Your Website

As your number one marketing tool, it is imperative that your website speak effectively to your target consumer. Design and technology will fall flat if the words on the page...
How Pinterest Can Help Image Driven Brands

How Pinterest Can Help Image Driven Brands

Image-based brands such as fashion, beauty, photographers, and artists will love Pinterest, a new social sharing platform dedicated to "connecting everyone in the world through shared tastes and the 'things'...
Using Social Media to Enhance Events

Using Social Media to Enhance Events

MSLK believes transferring relationships fostered on social media to in-person encounters is a recipe for success. Companies are able to reach a wider audience through all of today's online channels...
Best Practices for Online Marketing

Best Practices for Online Marketing

Reaching people through online, e-commerce and social media has become an unquestionable requirement of doing business; particularly for smaller brands without the resources to do other types of advertising and...
Friend and Johnson: Blog

Friend and Johnson: Blog

Challenges Established artist representative agency, Friend and Johnson, was looking for ways to connect with a new generation of younger art directors while also being found more easily by search...
Our Social Media Strategies are MSLK-Tested, Client-Approved

Our Social Media Strategies are MSLK-Tested, Client-Approved

At MSLK, we’re constantly working to improve our own social media presence while helping you improve yours. We’re big fans of practicing what we preach, and social media is no...
New Webinar: Customer-Centric Social Media for Fashion + Beauty

New Webinar: Customer-Centric Social Media for Fashion + Beauty

  Yesterday afternoon, MSLK broadcasted our third webinar for marketing professionals, Customer-Centric Social Media for Fashion + Beauty. If you're struggling to create relevant content for social media platforms and...
5 Tips for Creating a Social Media Content Calendar

5 Tips for Creating a Social Media Content Calendar

You might have a company Facebook page, Twitter profile, Linked-in profile, YouTube channel, and/or Flickr page with a fairly decent following. Or you might just be getting started. Whatever the...
How Fan Gates can Help Build your Facebook Fanbase

How Fan Gates can Help Build your Facebook Fanbase

The "like" button is everywhere these days, but you'd be surprised how difficult it is to entice people to like your Facebook page. A Facebook fan gate is one very...