Archive
Simple and Clear: The Art of Refining Your Brand’s Message

Simple and Clear: The Art of Refining Your Brand’s Message

"If at first you don't succeed, try, try again." This adage seems to make perfect sense, from a marketing standpoint. No one wants to settle on a bad idea that leads to...
GCI Article: Recharging Existing Brands

GCI Article: Recharging Existing Brands

Recharging an existing brand comes with unique opportunities and challenges. We believe that turning the subjective creative process into an objective one, helps brands best achieve their goals. GCI beauty magazine asked us...
Illuminode: Brand Identity

Illuminode: Brand Identity

Challenges Illuminode is a global company manufacturing highly innovative, wearable LEDs whose color and rhythm are triggered by social interactions. This astounding, futuristic product required an equally innovative identity. (more…)
Friend and Johnson: Blog

Friend and Johnson: Blog

Challenges Established artist representative agency, Friend and Johnson, was looking for ways to connect with a new generation of younger art directors while also being found more easily by search...
Einstein College of Medicine: Class Reunion Promotions

Einstein College of Medicine: Class Reunion Promotions

Challenges Every year, the Albert Einstein College of Medicine invites alumni to celebrate their reunion and reengage with the campus community. Einstein's Alumni Relations directors came to MSLK looking to...
Wigwam Mills “Your Personal Best” Annual Marketing Campaign by MSLK

Wigwam Mills “Your Personal Best” Annual Marketing Campaign by MSLK

CHALLENGE Following the success of the previous year's campaign, Wigwam Mills, a third generation, family-run sock manufacturer needed a new marketing campaign that would focus on their innovative fiber technologies...
Friend and Johnson: Out to Lunch Campaign

Friend and Johnson: Out to Lunch Campaign

Challenges Established artist representative agency, Friend + Johnson, was looking for ways to connect with a new generation of young art directors. Coinciding with the launch of their new MSLK-designed...
MSLK: OTO App

MSLK: OTO App

Challenges Each year, MSLK creates a holiday card that allows us to connect with our clients on a more personal level. Traditionally, we have created high-production print pieces with a...
LICBDC: Events Materials

LICBDC: Events Materials

Challenges The Long Island City Business Development Corporation needed an invitation and collateral materials to promote their luncheon honoring local businesses for their green practices. Each piece needed to visually...
Urban Tumbleweeds: Eco Installation

Urban Tumbleweeds: Eco Installation

Challenges As designers, we feel compelled to challenge ourselves to raise awareness on the environmental issues facing society. Not only does it put our talents to good use but it...