Digital Marketing Optimization
MSLK's Sheri Koetting was asked to examine digital marketing optimization for GCI Magazine's June issue. Successful beauty brands are in constant dialogue with their followers, new and current alike. Robust...
Packaging for Digital Media
Cosmoprof North America 2017 asked MSLK to share our perspective on the importance of packaging in online shopping. We’ve discovered that brands must consider the digital lens through which consumers...
GCI Article: The Beauty of Strategy
There are so many challenges start-ups face, few feel they have time to slow down for strategy. However, we believe this is what secures a start-up's success. GCI beauty magazine asked...
MSLK Featured in The Design Activist’s Handbook
MSLK's eco-art installation, Watershed, and our environmental business commitment have both been featured in The Design Activist's Handbook, by Noah Scalin and Michelle Taute. We are honored to be included...
The Beauty of Strategy – A 360° Look at Building a Viable Brand
Statistically, 80 percent of start-up beauty brands do not survive their first two years of business.* There are many factors contributing to this failure rate. One of them is certainly...