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Packaging for Digital Media Packaging for Digital Media

Packaging for Digital Media

Cosmoprof North America 2017 asked MSLK to share our perspective on the importance of packaging in online shopping. We’ve discovered that brands must consider the digital lens through which consumers...
GCI Article: The Beauty of Strategy

GCI Article: The Beauty of Strategy

There are so many challenges start-ups face, few feel they have time to slow down for strategy. However, we believe this is what secures a start-up's success. GCI beauty magazine asked...
MSLK Featured in The Design Activist’s Handbook

MSLK Featured in The Design Activist’s Handbook

MSLK's eco-art installation, Watershed, and our environmental business commitment have both been featured in The Design Activist's Handbook, by Noah Scalin and Michelle Taute. We are honored to be included...
The Beauty of Strategy – A 360° Look at Building a Viable Brand

The Beauty of Strategy – A 360° Look at Building a Viable Brand

Statistically, 80 percent of start-up beauty brands do not survive their first two years of business.* There are many factors contributing to this failure rate. One of them is certainly...
The Essentials of 360° Branding

The Essentials of 360° Branding

At MSLK, we examine all facets of a brand when forming an overall strategy. Whether a brand needs to be built from top tobottom or reinvigorated through an individual marketing...