Archive
How to Reinvent Beauty & Wellness Brands for this New Marketing Environment

How to Reinvent Beauty & Wellness Brands for this New Marketing Environment

Beauty Warriors! QRCA is hosting a FREE webinar entitled “How to Reinvent Beauty & Wellness Brands for this New Marketing Environment.” Six, female industry veterans will provide insights on the...
30 Minutes of Digital Marketing Inspiration 30 Minutes of Digital Marketing Inspiration

30 Minutes of Digital Marketing Inspiration

What steps should brands be taking as they rethink marketing and engagement strategies as things quickly change? In response to our recent article about COVID-19 marketing efforts, GCI Magazine asked...
MSLK Honored With Two Indigo Awards MSLK Honored With Two Indigo Awards

MSLK Honored With Two Indigo Awards

We are extra proud today of two of our most recent projects. Both MSLK's packaging design for Save Me From and the rebrand for Amazing Lash Studios have won Indigo...
How to Stay Connected to Consumers During and After the Pandemic How to Stay Connected to Consumers During and After the Pandemic

How to Stay Connected to Consumers During and After the Pandemic

Daniela Ciocan, the woman behind Cosmoprof and The Unfiltered Experience asked Sheri to talk on a webinar about “brand building opportunities in a new reality” and how to grow your...
GCI Article: 9 COVID-19 Marketing Efforts for Your Brand GCI Article: 9 COVID-19 Marketing Efforts for Your Brand

GCI Article: 9 COVID-19 Marketing Efforts for Your Brand

Coming up in the next issue of Global Cosmetics Industry Magazine: MSLK's tips for marketing efforts in the Covid-19 era. MSLK wrote about where to focus your energy while adjusting...
MSLK Receives Award for 2020 REBRAND 100® Global Awards MSLK Receives Award for 2020 REBRAND 100® Global Awards

MSLK Receives Award for 2020 REBRAND 100® Global Awards

We are incredibly honored to announce a second recognition for MSLK’s Amazing Lash Studio brand redesign: an award from the 2020 REBRAND 100® Global Awards, a competition honoring the most...
GCI Article: Strategies for Accessible Beauty GCI Article: Strategies for Accessible Beauty

GCI Article: Strategies for Accessible Beauty

MSLK's Sheri L Koetting has written a feature about Accessible Beauty in the November issue of Global Cosmetic Industry Magazine. It is time for brands to "consider pushing the notion...
MSLK Honored With Two Graphic Design USA Awards MSLK Honored With Two Graphic Design USA Awards

MSLK Honored With Two Graphic Design USA Awards

We are incredibly honored to announce that MSLK has been awarded two American Packaging Design Awards from Graphic Design USA! GD USA, a publication for graphic design professionals that has...
Tradition and Opportunity in Luxury Packaging Design

Tradition and Opportunity in Luxury Packaging Design

MSLK’s Sheri Koetting was asked by Brand Packaging to discuss luxury packaging trends and the available opportunities to break those traditional models. Many beauty brands use packaging as a means...
Digital Marketing Optimization

Digital Marketing Optimization

MSLK's Sheri Koetting was asked to examine digital marketing optimization for GCI Magazine's June issue. Successful beauty brands are in constant dialogue with their followers, new and current alike. Robust...