Archive
Sheri Nominated as a 2024 PERSON TO WATCH by GDUSA Sheri Nominated as a 2024 PERSON TO WATCH by GDUSA

Sheri Nominated as a 2024 PERSON TO WATCH by GDUSA

In its celebrated 'People To Watch' feature, GDUSA has been honoring individuals who epitomize the essence of the creative community for over six decades. These are the remarkable individuals recognized...
MSLK Wins GDUSA Award for Innovative Line Extension Design MSLK Wins GDUSA Award for Innovative Line Extension Design

MSLK Wins GDUSA Award for Innovative Line Extension Design

We are thrilled to announce that MSLK has been honored with a GDUSA award for our outstanding line extension design work done for Luminess, leaders in spray technology for air-delivered...
Strategies for Enhanced Customer Conversion Strategies for Enhanced Customer Conversion

Strategies for Enhanced Customer Conversion

Part 4 of a 4-part series: Leveraging digital marketing to not only survive but thrive in a competitive landscape. In an era where the success of a brand hinges on...
Optimizing a Conversion-centric Beauty <br> E-commerce Experience Optimizing a Conversion-centric Beauty <br> E-commerce Experience

Optimizing a Conversion-centric Beauty
E-commerce Experience

Part 3 of a 4-part series: understanding the most impactful elements of the consumer’s online journey. What does it take to optimize conversion with online shoppers? Especially those looking to...
The Power Of Packaging’s Visual Influence The Power Of Packaging’s Visual Influence

The Power Of Packaging’s Visual Influence

Part 2 of a 4-part series: Brands must strategically leverage visual design elements and messaging to build trust, create intrigue and educate potential buyers about their product assortment. Packaging is...
3 Keys to Increasing Conversions With First-Time Beauty Buyers 3 Keys to Increasing Conversions With First-Time Beauty Buyers

3 Keys to Increasing Conversions With First-Time Beauty Buyers

1 of a 4-part series: How the right combination of trust, intrigue and education can be leveraged to increase conversion rates with first-time buyers. Converting a sale with a buyer...
Motivating Consumers to Purchase for the First Time – Free Workshop Motivating Consumers to Purchase for the First Time – Free Workshop

Motivating Consumers to Purchase for the First Time – Free Workshop

Do you know what inspires consumers to purchase from a brand they‘ve never heard of?  During this one hour presentation we will define the key incentives consumers require in order...
Beauty Branding Inspiration Pinterest Board Beauty Branding Inspiration Pinterest Board

Beauty Branding Inspiration Pinterest Board

We’ve compiled the essential elements a brand needs in its branding toolbox when building a beauty brand. So follow us on Pinterest for beauty branding inspiration on everything from packaging...
3 Secrets to Building a Powerful Logo 3 Secrets to Building a Powerful Logo

3 Secrets to Building a Powerful Logo

A logo is the first impression for most brands, making a connection with a new customer in just a few seconds. Above all, a logo is the number one opportunity...
Optimizing E-Commerce for the New Normal Optimizing E-Commerce for the New Normal

Optimizing E-Commerce for the New Normal

In a day and age when virtually every brand’s 2020 business imperative is to sell more products online, simply offering a standard e-commerce experience is not enough. With everyone in...