Figment: Brand Identity
Challenges Figment, an annual art and culture festival in New York City, needed to establish a brand identity that would capture the creative spirit of their event. Previously, the festival...
James Porto: Website
Challenges Photographer James Porto needed to refocus his website and bring his new, MSLK-designed identity online. This website would have to convince creatives that James Porto was a strategic partner...
James Porto: Brand Identity
Challenges Once considered a progressive digital photographer specializing in surrealistic photo illustrations, James Porto, needed to reconnect with the new generation of art directors who were jaded by the abundance...
Urban Tumbleweeds: Eco Installation
Challenges As designers, we feel compelled to challenge ourselves to raise awareness on the environmental issues facing society. Not only does it put our talents to good use but it...
Urban Tumbleweeds: Brand Identity
Challenges Urban Tumbleweeds, MSLK's eco-art installation, needed a memorable graphic that would brand the project and quickly convey the sentiment behind the installation. This graphic had to be flexible and...
Wigwam Mills 360° Strategic Brand Development
CHALLENGE Wigwam Mills, a third generation, family run sock manufacturer, wanted a new look to secure their future as a performance-based sock company that uses advanced fibers. Over the years,...
MSLK: Holiday Card ’07
Challenges Every year MSLK creates a holiday card that doubles as a small client gift. For 2007, we wanted the card to reinforce our commitment to sustainable design. (more…)
Christian: Press Kit
Challenges Emerging installation artist Christian Grattan needed to establish himself and promote his first interactive exhibit entitled Tom Welling in a Swimsuit. Beyond a simple promotion, the press kit's objective...