Archive
Sheri Koetting to Judge 56th Annual Design Review

Sheri Koetting to Judge 56th Annual Design Review

Is Sheri judgmental? You better believe it... and it's a good thing. Her keen eye and impeccable standards are what help  MSLK deliver such a high level of work. Now,...
MSLK’s Business Cards Featured in New Book About Designer’s Business Cards

MSLK’s Business Cards Featured in New Book About Designer’s Business Cards

Much like snowflakes, no two MSLK business cards are alike. The reason for this is simple: we use recycled paper as the base, and wrap pre-printed stickers around them. It's...
MSLK.com Re-Launches with Greatly Enhanced Work Section – Part I

MSLK.com Re-Launches with Greatly Enhanced Work Section – Part I

I can't say exactly when, but there came a time when the old MSLK website no longer suited our needs as a company. After nearly ten years of gradual evolution,...
Figment: Promotional Materials

Figment: Promotional Materials

Challenges Figment, an annual art and culture festival in New York City, needed promotional materials to match their new brand identity created by MSLK. With a minimum budget, the collateral...
Wacky Tactics to Consider when Rebranding

Wacky Tactics to Consider when Rebranding

MSLK prides ourselves on helping our clients stay top of mind with their customers. With a challenging economy adding to an already crowded and competitive marketplace, it’s more important than...
MSLK Featured Among Top Leaders

MSLK Featured Among Top Leaders

MSLK was just featured in the January 15th issue of Investor’s Business Daily in article titled,  “Never Stop Learning: Retool to Lift Your Firm,” by Adelia Cellini Linecker. During an...
DNA Fusion’s Shock Value Marketing

DNA Fusion’s Shock Value Marketing

I just came across an article titled “Some Scared by Design Firm’s ‘Box’ Ad” which leads with the following: “EAST PROVIDENCE – A graphic design firm’s offbeat marketing campaign backfired...
Five Tips to Improve Your Marketing

Five Tips to Improve Your Marketing

Businesses cannot afford to simply wait for the economic picture to improve in order to increase their bottom line. It is important to be proactive in developing ways to increase...
Behind the Scenes: MSLK’s ’08 Holiday Card

Behind the Scenes: MSLK’s ’08 Holiday Card

A design firm's holiday card had better be great — "good" simply will not do. We've had a great track record over the past few years, and always seem to...
James Porto: A Brand Makeover

James Porto: A Brand Makeover

The quickest way to change the public perception of your brand is to give it a facelift. MSLK was recently presented with the challenge of re-inventing the image of a...