Archive
How Pattern Recognition Can Help Your Unique Brand Positioning

How Pattern Recognition Can Help Your Unique Brand Positioning

Have you ever worked on bringing a product to market that was based on a formulation, product, or system that is already successful in the market? Almost everyone has. Market...
MSLK’s Commentary on the 2010 ID Annual Design Review

MSLK’s Commentary on the 2010 ID Annual Design Review

For over 55 years, the I.D. Annual Design Review has recognized the best in graphic, environmental, product, and furniture design. We are very proud that MSLK’s own Sheri L Koetting...
There’s Nothing Quite Like a Piece of Paper

There’s Nothing Quite Like a Piece of Paper

  httpv://www.youtube.com/watch?v=tE4lqYzS2m0 In today's multi-media extravaganza, it's hard to get anyone exited about one of the world's oldest mediums, paper. However we at MSLK don't think that paper has lost...
MSLK to Judge Beyond the Runway Competition

MSLK to Judge Beyond the Runway Competition

This fall during Fashion Week, MSLK will be judging the Nolcha Beyond the Runway competition to discover and support the industry's next hot up-and-coming designer. During the competition, 50 independent designers from around...
MSLK Does Not Shift Towards Trends, We Set Them!

MSLK Does Not Shift Towards Trends, We Set Them!

It's interesting to see how brands either are leading or following visual trends, especially as technology impacts the media that brands are showcased. The old rules about logos (i.e. must...
Puma Redesigns Shoebox into “Clever Little Bag”

Puma Redesigns Shoebox into “Clever Little Bag”

We love it when people think outside of the box, literally! The Sportlifestyle company Puma has been working together with the branding firm Fuseproject to create a whole new take...
Marc Levitt to Speak About Website Design: April 14th

Marc Levitt to Speak About Website Design: April 14th

I'll be giving a talk next week about the key things companies should watch out for before embarking on a website redesign (hint: it's never as easy as you think...
Hot Trend: 3D Printing Jumps Out at Consumers

Hot Trend: 3D Printing Jumps Out at Consumers

With all the 3D hype James Cameron has been getting with Avatar, you might think that the only 3D experience is to be had on screen. Too bad, as the...
MSLK’s 360˚ Case Studies – Velo Classic

MSLK’s 360˚ Case Studies – Velo Classic

MSLK has produced some fun and informative short films showcasing our work and design process.   These were created to demonstrate to clients our 360° approach to branding. We found...
MSLK’s 360° Case Studies – Maly’s

MSLK’s 360° Case Studies – Maly’s

  MSLK has produced some fun and informative short films showcasing our work and design process. These were created to demonstrate to clients our 360° approach to branding. We found...