Sheri L Koetting Interviewed about Social Media
httpv://www.youtube.com/watch?v=X4QBocAzDlA Sheri L Koetting was interviewed by the Guardian Life Small Business Research Institute as a part of their research on small business and social media. Guardian Life investigated which...
Using Sweepstakes and Contests to Build and Engage your Facebook Fan Base
Having a Facebook page for your business is one thing, but growing your fan base and keeping your fans engaged is another. An easy way to achieve these things is...
MSLK’s App, OTO, is Available for Free on iTunes!
Like many companies, our holiday card is an important opportunity that allows us to connect with our busy clients on a more personal level. Traditionally, we have created high-production print...
Print Promotions that Make a Lasting Impression
Marketers are constantly exploring novel ways to reach their customers. How can you get people to notice your brand, buy your product, join your organization, go to your event or...
Using Gaming for Customer Engagement
Last week it seemed everywhere I turned our clients were talking about one thing, customer engagement in the form of gaming. Some wanted to use it for loyalty and rewards...
Websites Under Construction: Seeing “Coming Soon” = “Never Coming”
There's one trend in website design and development that we simply must call attention to. The curse of the "Coming Soon" page! In a world of up-datable content, blogs, and...
A Serious Communition Gap in the New GAP Logo
So much can happen in a week. A company can unveil a new logo, receive a public flogging, ask for free submissions, and then revert back to its original logo....
Innovative Promotion Uses Video, Google Earth, HTML5 To Create
If you haven't seen this website yet, have a look: http://www.thewildernessdowntown.com/ It's a promotion for the rock band Arcade Fire's song "We Used to Wait", and it uses an array...