What to Look for When Hiring a Designer
Hiring a graphic designer to create something isn't an easy task. The best design is a custom-tailored solution that could only work for that specific brand. Therefore you can't expect...
Blog and Social Media Integration
Social media platforms and a company blog are a symbiotic relationship. You could have the best blog in the world, but if you don't have a large amount of traffic...
Balancing Search Engine Optimization and Blog Content
With the opportunity for frequently updatable content, blogs have become powerful tools for search engine optimization, enabling businesses to get found for the right reasons. If your website is the...
Tips for Creating a Blog Content Strategy
If your business is considering blogging as part of your marketing outreach, one of your first questions is probably, what will we write about? Your second question is, how will...
The Essentials of 360° Branding
At MSLK, we examine all facets of a brand when forming an overall strategy. Whether a brand needs to be built from top tobottom or reinvigorated through an individual marketing...
How to Effectively Present Your Rebrand to the Public
Everyone's a critic. Over the years, graphic design has become more mainstream. And as more people have become more aware of design, more people have become quick to judge and...
Designing Logos: Wordmark or Symbol?
We're asked all the time to create logos for organizations. A logo is the single defining image of an organization that you see on every piece of branded material. Think...
4 Ways You Can Use an App to Build Your Fashion or Beauty Brand
If you're like us, you probably cannot live without your smart phone. People are spending more time than ever in the mobile space, which presents new challenges and opportunities for...