Benefits of Blogging in Addition to Emailers
"Is having a blog and an email newsletter redundant?" a colleague recently asked. MSLK believes absolutely not. If utilized correctly both will draw from the same content plan, but your...
MSLK Designs Identity for AIGA’s 2012 Competition: Justified
We are honored that the AIGA approached us to create the branding program for their new one and only design competition, Justified. Justified seeks examples of great design with proven...
Warby Parker: A Winning E-commerce Strategy Online and Off
MSLK works with our clients to build great experiences with every touch-point of their brand, from identity design to websites, packaging, and promotions online and offline. Over the years we've...
MSLK’s New Wigwam Performance Sock Packaging Wins Studio’s 2nd American Graphic Design Award
We are thrilled to officially announce that our new packaging for Wigwam just won an American Packaging Design Award! According to the letter of congratulations: "For nearly five decades, Graphic...
The True Value of a Marketing Plan
In a market flooded with so many brands, today’s consumer is presented with an ever-changing array of options along with an increased sense of discernment about what and where...
The Anatomy of a Brand Audit
For many, the word audit isn't connected to creativity or much less something that can be good for business or actually fun. However, a brand audit is a great way...
Best Practices for Online Marketing
Reaching people through online, e-commerce and social media has become an unquestionable requirement of doing business; particularly for smaller brands without the resources to do other types of advertising and...
Cause Marketing Garners Prime Real Estate at Retail
Recently MSLK was asked to do some retail analysis for an apparel brand looking to grow their business. The assignment, create a line extension for the brand that would capture...