Made by MSLK: Salon Series by Ouidad Hits the Sephora Shelves
When curly-hair experts Ouidad needed a fresh approach for a new line of signature hair treatments, MSLK was called in to create an attention-grabbing design. Exclusively sold in Sephora, our design focused...
Beginning Projects the Right Way with a Creative Brief
As a marketer, how can you harness Design to support your brand’s strategic goals? When we speak of Design, (notice the capital D) we are of course not only talking...
Benefits of Blogging in Addition to Emailers
"Is having a blog and an email newsletter redundant?" a colleague recently asked. MSLK believes absolutely not. If utilized correctly both will draw from the same content plan, but your...
MSLK Designs Identity for AIGA’s 2012 Competition: Justified
We are honored that the AIGA approached us to create the branding program for their new one and only design competition, Justified. Justified seeks examples of great design with proven...
Warby Parker: A Winning E-commerce Strategy Online and Off
MSLK works with our clients to build great experiences with every touch-point of their brand, from identity design to websites, packaging, and promotions online and offline. Over the years we've...
MSLK’s New Wigwam Performance Sock Packaging Wins Studio’s 2nd American Graphic Design Award
We are thrilled to officially announce that our new packaging for Wigwam just won an American Packaging Design Award! According to the letter of congratulations: "For nearly five decades, Graphic...
The True Value of a Marketing Plan
In a market flooded with so many brands, today’s consumer is presented with an ever-changing array of options along with an increased sense of discernment about what and where...
The Anatomy of a Brand Audit
For many, the word audit isn't connected to creativity or much less something that can be good for business or actually fun. However, a brand audit is a great way...