Sheri L Koetting Interviewed by Silverback’s Chris Dessi Social at Westchester Digital Summit
Sheri recently made a presentation at the Westchester Digital Summit on "Defining Your Brand Audience and Need." After her presentation, she sat down with Chris Dessi, the CEO of Silverback Social....
Join MSLK for Four Upcoming Branding Talks!
Mark your calendars, there are now four chances to catch MSLK partner and Chief Strategist, Sheri L Koetting, as she discusses topics such as how to define your brand, how to...
The Usefulness of Extractable Branding Units in Branding
There's the saying “the whole is greater than the sum of the parts” which applies to much in life. However, in branding, a part can often be equal the whole...
Evolve Symposium—My Commitment to the Business of Graphic Design
When Marc and I first started MSLK back in 1998, I was armed and ready with lots of training as graphic designer. However, like almost every other design business owner...
Content First, Technology Second Online
Businesses seem to naturally gravitate towards considering technology needs when looking to build or update an e-commerce site. However, the more valuable — and often overlooked — consideration is that of...
Six Strategies for Evolving your Brand
The economy is improving and as 2013 came to a close, I believe all of our clients finally felt this to be true. It is now our collective job to get...
GCI Article: The Strength of Brand Architecture
A clear understanding of how each of your products relate to each other, helps customers navigate your product line to finding the product to fit their needs. GCI beauty magazine...
Visual Brand Audits Help Organizations Gain Perspective
A brand audit is a 10,000 foot view of all that an organization does within the context of the competitive landscape and consumer perceptions. If you are looking to revitalize...