The Usefulness of Extractable Branding Units in Branding
There's the saying “the whole is greater than the sum of the parts” which applies to much in life. However, in branding, a part can often be equal the whole...
Evolve Symposium—My Commitment to the Business of Graphic Design
When Marc and I first started MSLK back in 1998, I was armed and ready with lots of training as graphic designer. However, like almost every other design business owner...
Content First, Technology Second Online
Businesses seem to naturally gravitate towards considering technology needs when looking to build or update an e-commerce site. However, the more valuable — and often overlooked — consideration is that of...
Six Strategies for Evolving your Brand
The economy is improving and as 2013 came to a close, I believe all of our clients finally felt this to be true. It is now our collective job to get...
GCI Article: The Strength of Brand Architecture
A clear understanding of how each of your products relate to each other, helps customers navigate your product line to finding the product to fit their needs. GCI beauty magazine...
Visual Brand Audits Help Organizations Gain Perspective
A brand audit is a 10,000 foot view of all that an organization does within the context of the competitive landscape and consumer perceptions. If you are looking to revitalize...
A Short Video Reel Showcasing MSLK’s Branding for Creative Services
Strong branding helps carve out a distinctive voice in today's noisy landscape that is filled with emails, social media, and traditional marketing. No longer limited to companies creating products —...
MSLK Turns 14!
This month marks the beginning of MSLK's 14th year of doing business. When I think about all the things that have happened during that time, I'm astounded. We've watched the...