Archive
Tradition and Opportunity in Luxury Packaging Design

Tradition and Opportunity in Luxury Packaging Design

MSLK’s Sheri Koetting was asked by Brand Packaging to discuss luxury packaging trends and the available opportunities to break those traditional models. Many beauty brands use packaging as a means...
Digital Marketing Optimization

Digital Marketing Optimization

MSLK's Sheri Koetting was asked to examine digital marketing optimization for GCI Magazine's June issue. Successful beauty brands are in constant dialogue with their followers, new and current alike. Robust...
Packaging for Digital Media

Packaging for Digital Media

Cosmoprof North America 2017 asked MSLK to share our perspective on the importance of packaging in online shopping. We’ve discovered that brands must consider the digital lens through which consumers...