Archive
Visual Brand Audits Help Organizations Gain Perspective

Visual Brand Audits Help Organizations Gain Perspective

A brand audit is a 10,000 foot view of all that an organization does within the context of the competitive landscape and consumer perceptions. If you are looking to revitalize...
The Anatomy of a Brand Audit

The Anatomy of a Brand Audit

For many, the word audit isn't connected to creativity or much less something that can be good for business or actually fun. However, a brand audit is a great way...