Sparkle Collagen 360° Branding Case Study

Sparkle Collagen 360° Branding Case Study

http://vimeo.com/143639410 MSLK just launched our newest case study video for Sparkle Collagen, an ingestible beauty brand. Sparkle is consumed as a beverage and contains a collagen peptide supplement that reduces fine lines and...
The Beauty of Strategy – A 360° Look at Building a Viable Brand

The Beauty of Strategy – A 360° Look at Building a Viable Brand

Statistically, 80 percent of start-up beauty brands do not survive their first two years of business.* There are many factors contributing to this failure rate. One of them is certainly...
Taaz Me Over

Taaz Me Over

Claudia and I went to a lecture last night on beauty in the digital age. One of the speakers, Diana Hong (a Creative Director in the beauty industry), spoke at...