MSLK Named in Top Branding Agencies
MSLK was recently named one of the top branding agencies by B2B marketplace experts, DesignRush. Design Rush identifies themselves as "your guide to finding the best professional agencies, categorized by...
Indie Beauty Innovators
What does innovation in beauty look like in 2019? MSLK's own Sheri Koetting and a panel of six industry buyers and influencers sat down to judge this year's ICMAD Indie Beauty...
Tradition and Opportunity in Luxury Packaging Design
MSLK’s Sheri Koetting was asked by Brand Packaging to discuss luxury packaging trends and the available opportunities to break those traditional models. Many beauty brands use packaging as a means...
Packaging for Digital Media
Cosmoprof North America 2017 asked MSLK to share our perspective on the importance of packaging in online shopping. We’ve discovered that brands must consider the digital lens through which consumers...
Sheri Koetting Interviewed for Packaging Digest
Recently, our Strategy Director, Sheri Koetting, was asked by Packaging Digest about ways in which brands can effectively communicate their stories. Read all about it here: http://www.packagingdigest.com/packaging-design/have-your-brand-and-packaging-tell-the-right-story1601 Sheri will be moderating...
The Beauty of Strategy – A 360° Look at Building a Viable Brand
Statistically, 80 percent of start-up beauty brands do not survive their first two years of business.* There are many factors contributing to this failure rate. One of them is certainly...
Marketing and Design form a Strategic Partnership
In today's faced paced environment brands want their creative turned around quickly. However, they also want it done effectively. Enter the role of marketing and brand strategy seamlessly changing hands...
MSLK’s “Social Media: Marketing for the 21st Century” featured in Happi Magazine
MSLK's Sheri L Koetting was mentioned in Happi's coverage of the HBA session, "Social Media: Marketing for the 21st Century." The article highlights MSLKs experience in reinvigorating fashion and beauty...