Archive
How to Reinvent Beauty & Wellness Brands for this New Marketing Environment

How to Reinvent Beauty & Wellness Brands for this New Marketing Environment

Beauty Warriors! QRCA is hosting a FREE webinar entitled “How to Reinvent Beauty & Wellness Brands for this New Marketing Environment.” Six, female industry veterans will provide insights on the...
30 Minutes of Digital Marketing Inspiration

30 Minutes of Digital Marketing Inspiration

What steps should brands be taking as they rethink marketing and engagement strategies as things quickly change? In response to our recent article about COVID-19 marketing efforts, GCI Magazine asked...
Top 5 Trends in Beauty Marketing for 2020

Top 5 Trends in Beauty Marketing for 2020

It is hard to imagine a time before Instagram launched in October of 2010. (Source: AppStory) The end of the decade is around the corner, and aside from all of...
The Future of Beauty Packaging

The Future of Beauty Packaging

There are just a few months left of the year (and the decade), and the team at MSLK has been closely watching what has been going on in the beauty...
Your beauty brand strategy should include accessible packaging, and here’s why

Your beauty brand strategy should include accessible packaging, and here’s why

For many consumers, packaging can be a struggle. The “unboxing” or unveiling. experience of the product can be ruined solely because it was hard to open or use. Not only...
MSLK Named as Winner in CV Magazine’s Media Innovator Awards

MSLK Named as Winner in CV Magazine’s Media Innovator Awards

Image: CV Magazine With constant shifts within the industry, it is key to stay ahead of the curve and to adapt to the trials and tribulations of the industry.Kaven Cooper,...
MSLK Named in Top Global Cosmetic Package Design Companies

MSLK Named in Top Global Cosmetic Package Design Companies

"Research shows that 33% percent of consumers will refuse to use a product or brand if they don’t like the look of their packaging label – and cosmetic packaging design...
MSLK Named in Top Branding Agencies

MSLK Named in Top Branding Agencies

MSLK was recently named one of the top branding agencies by B2B marketplace experts, DesignRush. Design Rush identifies themselves as "your guide to finding the best professional agencies, categorized by...
Indie Beauty Innovators

Indie Beauty Innovators

What does innovation in beauty look like in 2019? MSLK's own Sheri Koetting and a panel of six industry buyers and influencers sat down to judge this year's ICMAD Indie Beauty...
Tradition and Opportunity in Luxury Packaging Design

Tradition and Opportunity in Luxury Packaging Design

MSLK’s Sheri Koetting was asked by Brand Packaging to discuss luxury packaging trends and the available opportunities to break those traditional models. Many beauty brands use packaging as a means...