30 Minutes of Digital Marketing Inspiration
What steps should brands be taking as they rethink marketing and engagement strategies as things quickly change? In response to our recent article about COVID-19 marketing efforts, GCI Magazine asked...
Top 5 Trends in Beauty Marketing for 2020
It is hard to imagine a time before Instagram launched in October of 2010. (Source: AppStory) The end of the decade is around the corner, and aside from all of...
The Future of Beauty Packaging
There are just a few months left of the year (and the decade), and the team at MSLK has been closely watching what has been going on in the beauty...
Your beauty brand strategy should include accessible packaging, and here’s why
For many consumers, packaging can be a struggle. The “unboxing” or unveiling. experience of the product can be ruined solely because it was hard to open or use. Not only...
MSLK Named as Winner in CV Magazine’s Media Innovator Awards
Image: CV Magazine With constant shifts within the industry, it is key to stay ahead of the curve and to adapt to the trials and tribulations of the industry.Kaven Cooper,...
MSLK Named in Top Global Cosmetic Package Design Companies
"Research shows that 33% percent of consumers will refuse to use a product or brand if they don’t like the look of their packaging label – and cosmetic packaging design...
MSLK Named in Top Branding Agencies
MSLK was recently named one of the top branding agencies by B2B marketplace experts, DesignRush. Design Rush identifies themselves as "your guide to finding the best professional agencies, categorized by...
Indie Beauty Innovators
What does innovation in beauty look like in 2019? MSLK's own Sheri Koetting and a panel of six industry buyers and influencers sat down to judge this year's ICMAD Indie Beauty...