Maly’s: HairCares Poster
Challenges Once MSLK branded the Maly's HairCares loyalty program, the new brand identity had to be incorporated into Maly's seasonal sales events, "Red, White and Shampoo" and "Santa's Night Out."...
Redken Blast in Singapore
I have been working on the Redken dealsheets with Katie for about 7 months now, and since then I have this special connection I feel every time I see Redken...
Maly’s: Store Experience
Challenges Maly’s, the third largest US distributor of salon quality products, struggled with their retail locations across the West Coast and Midwest having a different look and feel. Worse yet,...
Maly’s: Website
Challenges Once MSLK repositioned the Maly's brand, it needed to extend its new identity online. Second only to stores, this connection point with customers was a crucial opportunity to increase...
Maybelline: LookBook
Challenges Maybelline New York, the number one global cosmetic brand, sought to build an emotional relationship with their consumers. This is a challenge for drug store brands, which often have...
Maybelline: Point of Purchase
Challenges The number one global cosmetic brand, Maybelline New York, needed a retail display graphic that would introduce consumers to their new "my color" shade identifying system. (more…)
Maybelline: Ads
Challenges The number one global cosmetic brand, Maybelline New York, needed to create print advertisements that aligned with their television commercials. Beyond promoting new product launches, Maybelline sought to educate...
Maybelline: Flipbook
Challenges Maybelline New York, the number one global cosmetic brand, struggled with consumer perception that their products did not perform as well as higher-priced brands. However, market research revealed that...