Maly’s: Store Experience
Challenges Maly’s, the third largest US distributor of salon quality products, struggled with their retail locations across the West Coast and Midwest having a different look and feel. Worse yet,...
Maly’s: Website
Challenges Once MSLK repositioned the Maly's brand, it needed to extend its new identity online. Second only to stores, this connection point with customers was a crucial opportunity to increase...
Maybelline: LookBook
Challenges Maybelline New York, the number one global cosmetic brand, sought to build an emotional relationship with their consumers. This is a challenge for drug store brands, which often have...
Maybelline: Point of Purchase
Challenges The number one global cosmetic brand, Maybelline New York, needed a retail display graphic that would introduce consumers to their new "my color" shade identifying system. (more…)
Maybelline: Ads
Challenges The number one global cosmetic brand, Maybelline New York, needed to create print advertisements that aligned with their television commercials. Beyond promoting new product launches, Maybelline sought to educate...
Maybelline: Flipbook
Challenges Maybelline New York, the number one global cosmetic brand, struggled with consumer perception that their products did not perform as well as higher-priced brands. However, market research revealed that...
Marc and Sheri of MSLK: “People to Watch in 2006”
Marc and Sheri, Co-Founders of MSLK, are profiled by GD USA as prominent individuals within the design community. “People to Watch in 2006” GD USA, magazine January 2006
MSLK Wins American Graphic Design Award for Redken Elite Color Invitation
MSLK’s invitation design for Redken Elite Color receives an award. American Graphic Design Award GD USA 2005