Archive
The Definitive Nine Step Guide to Website Success

The Definitive Nine Step Guide to Website Success

Websites have become the most essential marketing tool for businesses. One click from a customer is a valuable opportunity that can make all the difference. If created properly, a Website...
Sheri Koetting to Judge 56th Annual Design Review

Sheri Koetting to Judge 56th Annual Design Review

Is Sheri judgmental? You better believe it... and it's a good thing. Her keen eye and impeccable standards are what help  MSLK deliver such a high level of work. Now,...
Beauty that Matches Your Lifestyle at the NYIGF

Beauty that Matches Your Lifestyle at the NYIGF

Voluspa While at the New York International Gift Fair last week, I couldn't help but notice how fabulously packaged the personal care and aroma-based products were. It seemed that almost...
Affordable Luxury in the News

Affordable Luxury in the News

Everywhere we turn we've been hearing and seeing the topic of "Affordable Luxuries" in the news. Most recently it's the cover theme on this month's Bazaar, summing up their cover...
Beauty IOD: Report

Beauty IOD: Report

Challenges Beauty IOD Report, a research report focusing on emerging retail venues and strategies relevant to the beauty industry, needed an effective design solution. The challenge was to clearly communicate...
Sustainable Beauty Companies and Wooden Caps

Sustainable Beauty Companies and Wooden Caps

Last weekend at Terrain I spotted a line of beauty products by Akhassausa that are beautifully designed. Their two small lines, nature and retreat, are differentiated by accent color. The...
Taaz Me Over

Taaz Me Over

Claudia and I went to a lecture last night on beauty in the digital age. One of the speakers, Diana Hong (a Creative Director in the beauty industry), spoke at...
Bad Trip

Bad Trip

The other day at the store I stumbled upon packaging for a styling product. In the left hand corner was a message informing consumers that only the packaging had changed,...
Maly’s: HairCares Stickers

Maly’s: HairCares Stickers

Challenges Once MSLK branded the Maly's HairCares bi-annual sales and loyalty program, seasonal in-store materials to promote these events were needed. The challenge was to create a festive retail environment...
Maly’s: HairCares Poster

Maly’s: HairCares Poster

Challenges Once MSLK branded the Maly's HairCares loyalty program,  the new brand identity had to be incorporated into Maly's seasonal sales events, "Red, White and Shampoo" and "Santa's Night Out."...