Marketing and Design form a Strategic Partnership
In today's faced paced environment brands want their creative turned around quickly. However, they also want it done effectively. Enter the role of marketing and brand strategy seamlessly changing hands...
Cause Marketing Garners Prime Real Estate at Retail
Recently MSLK was asked to do some retail analysis for an apparel brand looking to grow their business. The assignment, create a line extension for the brand that would capture...
4 Ways You Can Use an App to Build Your Fashion or Beauty Brand
If you're like us, you probably cannot live without your smart phone. People are spending more time than ever in the mobile space, which presents new challenges and opportunities for...
Wholearth Beauty: Social Media Plan
Challenges Wholearth Beauty is an organic and eco-friendly line of beauty products created by Boom! and celebrity spokesman, Danny Seo. As an Environmental lifestyle expert, Danny is a network TV...
MSLK’s “Social Media: Marketing for the 21st Century” featured in Happi Magazine
MSLK's Sheri L Koetting was mentioned in Happi's coverage of the HBA session, "Social Media: Marketing for the 21st Century." The article highlights MSLKs experience in reinvigorating fashion and beauty...
MSLK.com Featured in How Magazine Self Promotion Issue
Our website, www.mslk.com, is cited in the current issue of How Magazine in an article entitled, "The Marketing-Smart Website" written by Ilise Benun. The article gives examples of what to...
How Pattern Recognition Can Help Your Unique Brand Positioning
Have you ever worked on bringing a product to market that was based on a formulation, product, or system that is already successful in the market? Almost everyone has. Market...
Burt’s Bees Skincare Installations Stop Consumers Dead in Their Tracks
If you're a marketer, you've probably thrown around those ubiquitous terms, push and pull marketing. The marketplace has seen a major paradigm shift from pushing products onto consumers, to pulling...