Your beauty brand strategy should include accessible packaging, and here’s why
For many consumers, packaging can be a struggle. The “unboxing” or unveiling. experience of the product can be ruined solely because it was hard to open or use. Not only...
MSLK Named as Winner in CV Magazine’s Media Innovator Awards
Image: CV Magazine With constant shifts within the industry, it is key to stay ahead of the curve and to adapt to the trials and tribulations of the industry.Kaven Cooper,...
MSLK Named in Top Global Cosmetic Package Design Companies
"Research shows that 33% percent of consumers will refuse to use a product or brand if they don’t like the look of their packaging label – and cosmetic packaging design...
MSLK Named in Top Branding Agencies
MSLK was recently named one of the top branding agencies by B2B marketplace experts, DesignRush. Design Rush identifies themselves as "your guide to finding the best professional agencies, categorized by...
Indie Beauty Innovators
What does innovation in beauty look like in 2019? MSLK's own Sheri Koetting and a panel of six industry buyers and influencers sat down to judge this year's ICMAD Indie Beauty...
Tradition and Opportunity in Luxury Packaging Design
MSLK’s Sheri Koetting was asked by Brand Packaging to discuss luxury packaging trends and the available opportunities to break those traditional models. Many beauty brands use packaging as a means...
Digital Marketing Optimization
MSLK's Sheri Koetting was asked to examine digital marketing optimization for GCI Magazine's June issue. Successful beauty brands are in constant dialogue with their followers, new and current alike. Robust...
Packaging for Digital Media
Cosmoprof North America 2017 asked MSLK to share our perspective on the importance of packaging in online shopping. We’ve discovered that brands must consider the digital lens through which consumers...