Digital Marketing Optimization
MSLK's Sheri Koetting was asked to examine digital marketing optimization for GCI Magazine's June issue. Successful beauty brands are in constant dialogue with their followers, new and current alike. Robust...
Holiday Card Inspiration Round-up
As designers with insatiable appetites for cool formats, playful typography and clever copy, we are always collecting printed matter that we love. Our collection has accumulated over the 17 years we've been...
GCI Article: Branding and Rebranding: Order of Implementation
For many of our clients that are new to working with us, the design process can seem subjective and overwhelming. They know what problems have to be solved, but do not know...
GCI Article: A Well-Targeted Market
GCI Beauty Magazine asked MSLK to demonstrate how creating distinct audience profiles can inspire a unique beauty brand. We've found that clear profiles are invaluable tools for the success of any...
Upcoming MSLK Talks You Won’t Want to Miss
Here's a few upcoming MSLK events/presentations that may be of interest to you: Strategies to Revitalizing your Brand as you Grow Sheri joins industry veterans, Kara Langan, VP Global Skincare...
New Webinar— Talking Tech: Proven Marketing Strategies for Apparel & Beauty Brands
http://http://vimeo.com/55580065 Yesterday afternoon, MSLK broadcasted our fourth webinar for marketing professionals, Talking Tech: Proven Marketing Strategies for Apparel & Beauty. In this presentation, we draw upon a wide range of best-practice examples...
New MSLK Webinar – Talking Tech: Proven Marketing Strategies for Apparel & Beauty Brands
Bigger! Stronger! New Colors! Selling the things you can clearly see is easy: just show it. However, showing what lies beneath — new technologies, construction techniques, formulations — isn't always...
The Beauty of Strategy – A 360° Look at Building a Viable Brand
Statistically, 80 percent of start-up beauty brands do not survive their first two years of business.* There are many factors contributing to this failure rate. One of them is certainly...