Wigwam Mills 360° Strategic Brand Development
CHALLENGE Wigwam Mills, a third generation, family run sock manufacturer, wanted a new look to secure their future as a performance-based sock company that uses advanced fibers. Over the years,...
I Hate Bottled Water
What did the world DO before we had little bottles of water everywhere? Since we were still drinking water I think it's safe to assume we were okay. In fact,...
An Exercise in Coolness
It's things like this that make designers want to throw in the hat... I recently stumbled across this beautiful packaging for Nestea. I was immediately excited that perhaps the corporate...
Fabulously Absolut
Vodka is a strange thing, indeed. It's essentially diluted alcohol, and — if made correctly — should have no taste whatsoever. That's what makes the sale and packaging of it...
Essential Motoring Nonessentials
The other day a simple black box arrived in my mailbox. It had only one message on it: MINI Adventure Field Kit. Contents: Essential Motoring Nonessentials That's right: another gift...
New Wigwam Packaging Hitting The Stores
For the past year, we have had the pleasure of working with Wigwam Mills on their biggest re-branding and re-positioning project in the company's 103 year history. We proudly announce...
Chocolate = Best Medicine
I found BOCHOX when I traveled to Chicago last summer. The packaging is a great concept mimicking the look of medicine. This chocolate bar is produced by Bloomsberry & Co...
“Pacs” from Ice Breakers
A new experience from Ice Breakers – "Pacs" are sugar-free and overwhelmingly orange flavored. Translucent xylitol pouches hold the flavor powder which contains vitamin A, C, E & Zinc. The...