Archive
MSLK’s Rebrand for Amazing Lash Studios Receives Communicator Award

MSLK’s Rebrand for Amazing Lash Studios Receives Communicator Award

We are thrilled to share that MSLK has won a 2020 Communicator Award of Distinction! For 26 years, the Communicator Awards have been one of the largest competitions honoring "excellence...
MSLK Honored With Two Indigo Awards

MSLK Honored With Two Indigo Awards

We are extra proud today of two of our most recent projects. Both MSLK's packaging design for Save Me From and the rebrand for Amazing Lash Studios have won Indigo...
MSLK Receives Award for 2020 REBRAND 100® Global Awards

MSLK Receives Award for 2020 REBRAND 100® Global Awards

We are incredibly honored to announce a second recognition for MSLK’s Amazing Lash Studio brand redesign: an award from the 2020 REBRAND 100® Global Awards, a competition honoring the most...
MSLK Honored With Two Graphic Design USA Awards

MSLK Honored With Two Graphic Design USA Awards

We are incredibly honored to announce that MSLK has been awarded two American Packaging Design Awards from Graphic Design USA! GD USA, a publication for graphic design professionals that has...
Does Your Beauty Brand Have a Purpose?

Does Your Beauty Brand Have a Purpose?

Many businesses are seeking ways to develop a brand story in order to form deeper connections to staff and customers. Giving back to a cause is a powerful way to...
MSLK’s Packaging Design for Avivi Featured in March/April Issue of Communication Arts

MSLK’s Packaging Design for Avivi Featured in March/April Issue of Communication Arts

We're thrilled to have our work featured in the new issue of Communication Arts Magazine! It's always great to be recognized amongst our peers — and in as a prestigious...
4 Ways to Organize Your Brand around the User Experience

4 Ways to Organize Your Brand around the User Experience

Brands want their customers to be able to choose products that are right for them, and keep them coming back for more. Smart brands do so by basing their experience around...
When it Comes to Positioning, Natural Isn’t Enough

When it Comes to Positioning, Natural Isn’t Enough

Beauty and personal care brands no longer can rely on “natural” or “organic” as their main differentiator when connecting with consumers. According to a study by FMI, natural cosmetics has...
Join MSLK for Four Upcoming Branding Talks!

Join MSLK for Four Upcoming Branding Talks!

Mark your calendars, there are now four chances to catch MSLK partner and Chief Strategist, Sheri L Koetting, as she discusses topics such as how to define your brand, how to...
GCI Article: The Strength of Brand Architecture

GCI Article: The Strength of Brand Architecture

A clear understanding of how each of your products relate to each other, helps customers navigate your product line to finding the product to fit their needs.  GCI beauty magazine...