AIGA: Justified
The AIGA is the oldest and largest professional organization for design whose design competitions have always been well-regarded. Recently, they needed to reclaim their relevancy amongst a slew of newer...
Aiga: Justified Identity
Challenges After MSLK won two "Making the Case" Awards in 2011, AIGA, the Professional Association for Design, felt we were uniquely qualified to create a new identity for this year's...
Friend and Johnson: Blog
Challenges Established artist representative agency, Friend and Johnson, was looking for ways to connect with a new generation of younger art directors while also being found more easily by search...
Friend and Johnson: Out to Lunch Campaign
Challenges Established artist representative agency, Friend + Johnson, was looking for ways to connect with a new generation of young art directors. Coinciding with the launch of their new MSLK-designed...
MSLK: OTO App
Challenges Each year, MSLK creates a holiday card that allows us to connect with our clients on a more personal level. Traditionally, we have created high-production print pieces with a...
Take Less: Eco Installation
Challenges Take-Less is the third in a series of eco-art installations initiated by MSLK to raise awareness of the environmental issues facing society today. The piece challenges viewers to think...
MSLK: Wine Bottle
Challenges Every year MSLK seeks to create a useful and well-designed client gift to illustrate our passion for design. In 2009 we sought to create the perfect bottle of wine...
Figment: Promotional Materials
Challenges Figment, an annual art and culture festival in New York City, needed promotional materials to match their new brand identity created by MSLK. With a minimum budget, the collateral...