Archive
Justification for the AIGA’s Justified Competition

Justification for the AIGA’s Justified Competition

If you are designer, you've probably already read Paula Scher's opinion piece, "AIGA: Unjustified" in the online journal Imprint, decrying the AIGA's decision to forgo other competitions in favor of just one,...
MSLK Designs Identity for AIGA’s 2012 Competition: Justified

MSLK Designs Identity for AIGA’s 2012 Competition: Justified

We are honored that the AIGA approached us to create the branding program for their new one and only design competition, Justified. Justified seeks examples of great design with proven...
HOW Do Designers Arrive at Pricing? MSLK and Spark at The HOW MYOB Conference

HOW Do Designers Arrive at Pricing? MSLK and Spark at The HOW MYOB Conference

People love meeting graphic designers. Whenever I meet someone at a party or a prospective client at a meeting — nine times out of ten, it's a game of twenty...
7 Tips for Leading Clients Towards Greener Design Solutions

7 Tips for Leading Clients Towards Greener Design Solutions

As a business owner I learned long ago that designing great projects is one thing, but leading a client towards entrusting you with their brand is an incredibly crucial —and...
MSLK Helps to Organize a Spark/AIGA NY Green Event

MSLK Helps to Organize a Spark/AIGA NY Green Event

Our design organization, Spark, and the AIGA/NY (Association of Professional Design, New York Chapter) are coming together to host the AIGA's first series of green events for graphic design on...
Get Out The Vote!

Get Out The Vote!

The American Institute of Graphic Arts (AIGA) invited designers to participate in a get-out-the-vote campaign for the US national elections in fall 2008. The objective was to create a poster...
MSLK’s Use of Creative Briefs Highlighted in AIGA’s Guide to Professional Business Practices

MSLK’s Use of Creative Briefs Highlighted in AIGA’s Guide to Professional Business Practices

MSLK’s use of creative briefs is highlighted in AIGA's definitive guide to professional business practices. "Professional Practices in Graphic Design" AIGA, book 2008