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Strategies for Enhanced Customer Conversion Strategies for Enhanced Customer Conversion

Strategies for Enhanced Customer Conversion

Part 4 of a 4-part series: Leveraging digital marketing to not only survive but thrive in a competitive landscape. In an era where the success of a brand hinges on...
Optimizing a Conversion-centric Beauty <br> E-commerce Experience Optimizing a Conversion-centric Beauty <br> E-commerce Experience

Optimizing a Conversion-centric Beauty
E-commerce Experience

Part 3 of a 4-part series: understanding the most impactful elements of the consumer’s online journey. What does it take to optimize conversion with online shoppers? Especially those looking to...
The Power Of Packaging’s Visual Influence The Power Of Packaging’s Visual Influence

The Power Of Packaging’s Visual Influence

Part 2 of a 4-part series: Brands must strategically leverage visual design elements and messaging to build trust, create intrigue and educate potential buyers about their product assortment. Packaging is...
3 Keys to Increasing Conversions With First-Time Beauty Buyers 3 Keys to Increasing Conversions With First-Time Beauty Buyers

3 Keys to Increasing Conversions With First-Time Beauty Buyers

1 of a 4-part series: How the right combination of trust, intrigue and education can be leveraged to increase conversion rates with first-time buyers. Converting a sale with a buyer...
3 Secrets to Building a Powerful Logo 3 Secrets to Building a Powerful Logo

3 Secrets to Building a Powerful Logo

A logo is the first impression for most brands, making a connection with a new customer in just a few seconds. Above all, a logo is the number one opportunity...
Optimizing E-Commerce for the New Normal Optimizing E-Commerce for the New Normal

Optimizing E-Commerce for the New Normal

In a day and age when virtually every brand’s 2020 business imperative is to sell more products online, simply offering a standard e-commerce experience is not enough. With everyone in...
Wondering how to Navigate the New Normal? Wondering how to Navigate the New Normal?

Wondering how to Navigate the New Normal?

As you are preparing your 2021 marketing strategy, you’re probably wondering what has changed in the beauty and wellness industry and which of these changes in the market are here...
What’s Next in the New Normal? – A Combined View from Five Industry Thought Leaders What’s Next in the New Normal? – A Combined View from Five Industry Thought Leaders

What’s Next in the New Normal? – A Combined View from Five Industry Thought Leaders

As the COVID pandemic rages on across the United States marketers are left wondering how to reboot. Consumers are rethinking personal values, behaviors and making changes to move towards what...
How to Stay Connected to Consumers During and After the Pandemic How to Stay Connected to Consumers During and After the Pandemic

How to Stay Connected to Consumers During and After the Pandemic

Daniela Ciocan, the woman behind Cosmoprof and The Unfiltered Experience asked Sheri to talk on a webinar about “brand building opportunities in a new reality” and how to grow your...
GCI Article: 9 COVID-19 Marketing Efforts for Your Brand GCI Article: 9 COVID-19 Marketing Efforts for Your Brand

GCI Article: 9 COVID-19 Marketing Efforts for Your Brand

Coming up in the next issue of Global Cosmetics Industry Magazine: MSLK's tips for marketing efforts in the Covid-19 era. MSLK wrote about where to focus your energy while adjusting...