Optimizing E-Commerce for the New Normal
In a day and age when virtually every brand’s 2020 business imperative is to sell more products online, simply offering a standard e-commerce experience is not enough. With everyone in...
Wondering how to Navigate the New Normal?
As you are preparing your 2021 marketing strategy, you’re probably wondering what has changed in the beauty and wellness industry and which of these changes in the market are here...
What’s Next in the New Normal? – A Combined View from Five Industry Thought Leaders
As the COVID pandemic rages on across the United States marketers are left wondering how to reboot. Consumers are rethinking personal values, behaviors and making changes to move towards what...
How to Stay Connected to Consumers During and After the Pandemic
Daniela Ciocan, the woman behind Cosmoprof and The Unfiltered Experience asked Sheri to talk on a webinar about “brand building opportunities in a new reality” and how to grow your...
GCI Article: 9 COVID-19 Marketing Efforts for Your Brand
Coming up in the next issue of Global Cosmetics Industry Magazine: MSLK's tips for marketing efforts in the Covid-19 era. MSLK wrote about where to focus your energy while adjusting...
GCI Article: Strategies for Accessible Beauty
MSLK's Sheri L Koetting has written a feature about Accessible Beauty in the November issue of Global Cosmetic Industry Magazine. It is time for brands to "consider pushing the notion...
Top 5 Trends in Beauty Marketing for 2020
It is hard to imagine a time before Instagram launched in October of 2010. (Source: AppStory) The end of the decade is around the corner, and aside from all of...
The Future of Beauty Packaging
There are just a few months left of the year (and the decade), and the team at MSLK has been closely watching what has been going on in the beauty...
