Archive
Wondering how to Navigate the New Normal?

Wondering how to Navigate the New Normal?

As you are preparing your 2021 marketing strategy, you’re probably wondering what has changed in the beauty and wellness industry and which of these changes in the market are here...
What’s Next in the New Normal? – A Combined View from Five Industry Thought Leaders

What’s Next in the New Normal? – A Combined View from Five Industry Thought Leaders

As the COVID pandemic rages on across the United States marketers are left wondering how to reboot. Consumers are rethinking personal values, behaviors and making changes to move towards what...
How to Stay Connected to Consumers During and After the Pandemic

How to Stay Connected to Consumers During and After the Pandemic

Daniela Ciocan, the woman behind Cosmoprof and The Unfiltered Experience asked Sheri to talk on a webinar about “brand building opportunities in a new reality” and how to grow your...
GCI Article: 9 COVID-19 Marketing Efforts for Your Brand

GCI Article: 9 COVID-19 Marketing Efforts for Your Brand

Coming up in the next issue of Global Cosmetics Industry Magazine: MSLK's tips for marketing efforts in the Covid-19 era. MSLK wrote about where to focus your energy while adjusting...
GCI Article: Strategies for Accessible Beauty

GCI Article: Strategies for Accessible Beauty

MSLK's Sheri L Koetting has written a feature about Accessible Beauty in the November issue of Global Cosmetic Industry Magazine. It is time for brands to "consider pushing the notion...
Top 5 Trends in Beauty Marketing for 2020

Top 5 Trends in Beauty Marketing for 2020

It is hard to imagine a time before Instagram launched in October of 2010. (Source: AppStory) The end of the decade is around the corner, and aside from all of...
The Future of Beauty Packaging

The Future of Beauty Packaging

There are just a few months left of the year (and the decade), and the team at MSLK has been closely watching what has been going on in the beauty...
Your beauty brand strategy should include accessible packaging, and here’s why

Your beauty brand strategy should include accessible packaging, and here’s why

For many consumers, packaging can be a struggle. The “unboxing” or unveiling. experience of the product can be ruined solely because it was hard to open or use. Not only...