Challenges With a newly repositioned brand strategized by MSLK, Wigwam Mills, a performance based sock manufacturer, sought to form an online presence reflective of its new identity. The challenge was...
CHALLENGE Wigwam Mills, a third generation, family run sock manufacturer, wanted a new look to secure their future as a performance-based sock company that uses advanced fibers. Over the years,...
Challenges Once MSLK branded the Maly's HairCares loyalty program, the new brand identity had to be incorporated into Maly's seasonal sales events, "Red, White and Shampoo" and "Santa's Night Out."...
Challenges Maly’s, the third largest US distributor of salon quality products, struggled with their retail locations across the West Coast and Midwest having a different look and feel. Worse yet,...