Gci article: targeted design directions to help guide the graphic design process
GCI beauty magazine asked MSLK to share our unique process of establishing strategies for Target Design Directions in their March 2014 issue, “Integrating Packaging ...
Tag: 360 branding
Content First, Technology Second Online
Businesses seem to naturally gravitate towards considering technology needs when looking to build or update an e-commerce site. However, the ...
Six Strategies for Evolving your Brand
The economy is improving and as 2013 came to a close, I believe all of our clients finally felt this to ...
GCI Article: Recharging Existing Brands
Recharging an existing brand comes with unique opportunities and challenges. We believe that turning the subjective creative process into an objective one, ...
Aiga: Justified Identity
Challenges After MSLK won two "Making the Case" Awards in 2011, AIGA, the Professional Association for Design, felt we were ...
Wigwam mills “your personal best” annual marketing campaign by MSLK
CHALLENGE Following the success of the previous year's campaign, Wigwam Mills, a third generation, family-run sock manufacturer needed a new ...
M. Erbs: Identity
Challenges Following a recent change in ownership, the company, Mrs. Erbs was in need of a comprehensive brand identity. Varying ...
William Geddes: Website
Challenges With a newly-repositioned brand message, photographer William Geddes needed a portfolio website. As the brand's number one touchpoint, the ...
William Geddes: Portfolio Books
Challenges With his newly established brand created by MSLK, William Geddes needed a printed portfolio book to send out to ...
William Geddes: Brand Identity
Challenges Photographer William Geddes needed a strong brand identity that would make him stand out in the competitive lifestyle photography ...