Content First, Technology Second Online
Businesses seem to naturally gravitate towards considering technology needs when looking to build or update an e-commerce site. However, the more valuable — and often overlooked — consideration is that of...
Six Strategies for Evolving your Brand
The economy is improving and as 2013 came to a close, I believe all of our clients finally felt this to be true. It is now our collective job to get...
GCI Article: Recharging Existing Brands
Recharging an existing brand comes with unique opportunities and challenges. We believe that turning the subjective creative process into an objective one, helps brands best achieve their goals. GCI beauty magazine asked us...
Aiga: Justified Identity
Challenges After MSLK won two "Making the Case" Awards in 2011, AIGA, the Professional Association for Design, felt we were uniquely qualified to create a new identity for this year's...
Wigwam Mills “Your Personal Best” Annual Marketing Campaign by MSLK
CHALLENGE Following the success of the previous year's campaign, Wigwam Mills, a third generation, family-run sock manufacturer needed a new marketing campaign that would focus on their innovative fiber technologies...
M. Erbs: Identity
Challenges Following a recent change in ownership, the company, Mrs. Erbs was in need of a comprehensive brand identity. Varying logos had been used across multiple branding elements, each failing...
William Geddes: Website
Challenges With a newly-repositioned brand message, photographer William Geddes needed a portfolio website. As the brand's number one touchpoint, the website needed to display his images clearly while being easy...
William Geddes: Portfolio Books
Challenges With his newly established brand created by MSLK, William Geddes needed a printed portfolio book to send out to potential clients. The book would have to be refined yet...