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Velo Classic Tours: Brand Identity

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Stay up to date with expert information on the ever-evolving beauty industry. We share the best practices brands are using to connect with consumers in new and meaningful ways.

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Your beauty brand strategy should include accessible packaging, and here’s why

For many consumers, packaging can be a struggle. The “unboxing” or unveiling. experience of the product can be ruined solely…

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Woman Falling in Cardboard Box

For the most part designers hate using stock photography but I love searching through it. There are always a few…

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