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Velo Classic Tours: Brand Identity

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Stay up to date with expert information on the ever-evolving beauty industry. We share the best practices brands are using to connect with consumers in new and meaningful ways.

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Summer Sandals that are Beautiful and Eco-Friendly

Summer Sandals that are Beautiful and Eco-Friendly

I recently purchased this modern and simply styled pair of black sandals by the brand, Melissa. I chose them over…

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The Usefulness of Extractable Branding Units in Branding

The Usefulness of Extractable Branding Units in Branding

There’s the saying “the whole is greater than the sum of the parts” which applies to much in life. However,…

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