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Velo Classic Tours: Brand Identity

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Stay up to date with expert information on the ever-evolving beauty industry. We share the best practices brands are using to connect with consumers in new and meaningful ways.

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Repurposing Styrofoam

Repurposing Styrofoam

A while back Apple sent me new laptop. I hung onto the Styrofoam sheets in the box because I loved…

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GCI Article: Recharging Existing Brands

GCI Article: Recharging Existing Brands

Recharging an existing brand comes with unique opportunities and challenges. We believe that turning the subjective creative process into an objective one,…

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