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Velo Classic Tours: Brand Identity

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Stay up to date with expert information on the ever-evolving beauty industry. We share the best practices brands are using to connect with consumers in new and meaningful ways.

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Don’t Blame the Package Designer Just Yet

Don’t Blame the Package Designer Just Yet

Recently at the HBA Expo, I attended a lecture by Jane Bickerstaffe, the director of INCPEN, the Industry Council for…

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Maplex: Catalog

Maplex: Catalog

Challenges Maplex, the manufacturer of an environmentally friendly surfacing material, wanted to introduce their new product to a wide audience…

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