November 20, 2007 | MSLK

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Velo Classic Tours: Brand Identity

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Stay up to date with expert information on the ever-evolving beauty industry. We share the best practices brands are using to connect with consumers in new and meaningful ways.

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Am I Giving Someone Too Much Credit?

Am I Giving Someone Too Much Credit?

So I bought some Dove shampoo and conditioner the other day. I can’t say that I love the packaging, but…

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Burt’s Bees Skincare Installations Stop Consumers Dead in Their Tracks

Burt’s Bees Skincare Installations Stop Consumers Dead in Their Tracks

If you’re a marketer, you’ve probably thrown around those ubiquitous terms, push and pull marketing. The marketplace has seen a…

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