July 9, 2008 | MSLK

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Velo Classic Tours: Brand Identity

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Stay up to date with expert information on the ever-evolving beauty industry. We share the best practices brands are using to connect with consumers in new and meaningful ways.

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Mean-Spirited

Mean-Spirited

Spotted on 28th & Broadway last week: Eco-friendly vodka. As much as I support any and all earth-preserving efforts, this…

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Maybelline: Flipbook

Maybelline: Flipbook

Challenges Maybelline New York, the number one global cosmetic brand, struggled with consumer perception that their products did not perform…

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