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Velo Classic Tours: Brand Identity

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Stay up to date with expert information on the ever-evolving beauty industry. We share the best practices brands are using to connect with consumers in new and meaningful ways.

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Embrace Design Early and Often For Success

Embrace Design Early and Often For Success

There’s a longstanding industry term for the visual aspect of packaging: “Decoration.” Unfortunately, this arcane term represents everything wrong with…

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Brooklyn Lights

Brooklyn Lights

Dyker Heights is a neighborhood in south Brooklyn. I had never heard of it before, but the other night we…

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