The Party Just Got a Whole Lot Greener
Summer Warm Ups at PS1 are the crown jewel of Long Island City. Marc was once quoted by a reporter for calling it "the Hipster Hamptons". You go for the...
Your Banking Dollars Can Make a Green Statement
Over the past few months I've been to countless lectures, talks and events by industry experts on going green, how to go green, or what they've done to go green....
Mini Cooper Zig Zags With Its Target Market
Here's how you know that your branding is great: when it is so distinct that you can do something innovative and connect with your target audience without leaving an actual...
Fashion Victim
All's fair in love and promotions, but something about this guerrilla marketing tactic for DKNY outside of the Bryant Park Fashion tents just rubbed me the wrong way. Of course,...
SuperBowl Ads
I found the Superbowl ads to be tolerable this year. It was kind of a slow build—the first quarter was a real snooze fest, but by half-time we seemed to...
Patrick, Say It’s Not So
I'm not that scrawny, but I did have to laugh at this one. After all, Marc does have the smallest head his hat maker has seen in his 17 years...
Thursday Night is Gallery Night
Every month for the past 4 years, MSLK has worked with Michael Mazzeo to shoot images for our Redken dealsheets. A few years back, Michael came to us and said...
Go Aaron
Our friend, Aaron Meshon, is an awesome illustrator. What I love most about his work is he layers each piece with cute moments and clever humor down to every, single,...