Archive
Warby Parker: A Winning E-commerce Strategy Online and Off

Warby Parker: A Winning E-commerce Strategy Online and Off

MSLK works with our clients to build great experiences with every touch-point of their brand, from identity design to websites, packaging, and promotions online and offline. Over the years we've...
MSLK’s New Wigwam Performance Sock Packaging Wins Studio’s 2nd American Graphic Design Award

MSLK’s New Wigwam Performance Sock Packaging Wins Studio’s 2nd American Graphic Design Award

We are thrilled to officially announce that our new packaging for Wigwam just won an American Packaging Design Award! According to the letter of congratulations: "For nearly five decades, Graphic...
Seven Lessons Learned From Steve Jobs

Seven Lessons Learned From Steve Jobs

Steve Jobs was not a designer, at least not in the traditional sense. In fact, there was little he did do that was traditional, in any sense of the word....
MSLK’s New Wigwam Packaging: A Focus on Performance

MSLK’s New Wigwam Packaging: A Focus on Performance

  MSLK has recently been busy working on completely new packaging and overall branding for Wigwam Mills, and it's getting ready to hit the shelves this spring. This was one...
Where did the time go?

Where did the time go?

We just paused for a moment in between a number of large and exciting presentations to realize that it's December 19th. Did you realize it's December 19th? Just wanted to...
MSLK Wins Two Prestigious AIGA Awards in the “Making the Case” Design Competition

MSLK Wins Two Prestigious AIGA Awards in the “Making the Case” Design Competition

  We are happy honored, and humbled to receive word that MSLK won two out of the nine awards in the AIGA's Making The Case competition! More than "just another...
Wigwam Mills “Your Personal Best” Annual Marketing Campaign  by MSLK

Wigwam Mills “Your Personal Best” Annual Marketing Campaign by MSLK

CHALLENGE Following the success of the previous year's campaign, Wigwam Mills, a third generation, family-run sock manufacturer needed a new marketing campaign that would focus on their innovative fiber technologies...
MSLK Launches Blog for Photographer, James Porto

MSLK Launches Blog for Photographer, James Porto

A few years back we worked with high-profile photo illustrator, James Porto to revamp his brand identity. Since then, we've been working with him on occasional touch-ups to his marketing...
Choosing a Blogging Platform For Effective Blogs

Choosing a Blogging Platform For Effective Blogs

How important is choosing a blogging platform to the success of your blog? Well, think of a blogging platform as you would think of a bank. Then you can think...
Designing Logos: Wordmark or Symbol?

Designing Logos: Wordmark or Symbol?

We're asked all the time to create logos for organizations. A logo is the single defining image of an organization that you see on every piece of branded material. Think...