Six Ways to Position a Haircare Brand to Connect With Salons
By winning the hearts and minds of professionals, brands simultaneously evolve their stature and gain insider access to the salon's clientele. Sheri Koetting was invited by GCI Magazine to share...
Simple and Clear: The Art of Refining Your Brand’s Message
"If at first you don't succeed, try, try again." This adage seems to make perfect sense, from a marketing standpoint. No one wants to settle on a bad idea that leads to...
Sheri L Koetting Interviewed by Silverback’s Chris Dessi Social at Westchester Digital Summit
Sheri recently made a presentation at the Westchester Digital Summit on "Defining Your Brand Audience and Need." After her presentation, she sat down with Chris Dessi, the CEO of Silverback Social....
Join MSLK for Four Upcoming Branding Talks!
Mark your calendars, there are now four chances to catch MSLK partner and Chief Strategist, Sheri L Koetting, as she discusses topics such as how to define your brand, how to...
The Usefulness of Extractable Branding Units in Branding
There's the saying “the whole is greater than the sum of the parts” which applies to much in life. However, in branding, a part can often be equal the whole...
Marc Levitt Interviewed on HuffingTon Post Live About the Power of “Invisible” Work
MSLK's Creative Director and Principal, Marc S Levitt was invited to speak on HuffPo Live about what inspires graphic designers to strive for greatness in what is basically an...
MSLK Honored in the 18th Annual Webby Awards
For Immediate Press Release: Long Island City, NY — April 10, 2014 MSLK announced today that their website design for premiere artist representative agency Friend + Johnson has been honored...
Coming Soon: David Zweig’s Latest Book, Invisibles
We are pleased to announce the June 12th release of colleague, friend, and sometime-collaborator, David Zweig's book, Invisibles: The Power of Anonymous Work in an Age of Relentless Self-Promotion. (In an...