Good Packaging for Small Things
Sheri came back from a weekend trip with a pair of felt booties for our friends' newborn. While not typically my cup of tea as a genre, I took note...
Preaching What I Practice
Tomorrow I am giving a talk to designers on "how to plan a marketing calendar for your design firm along with tips for how to maximize a minimal marketing budget."It's...
Fabulously Absolut
Vodka is a strange thing, indeed. It's essentially diluted alcohol, and — if made correctly — should have no taste whatsoever. That's what makes the sale and packaging of it...
Essential Motoring Nonessentials
The other day a simple black box arrived in my mailbox. It had only one message on it: MINI Adventure Field Kit. Contents: Essential Motoring Nonessentials That's right: another gift...
Super Choose Day
50% of being a designer involves choice: what color works best, which typeface best suits the design, etc. The other 50% involves accepting givens: I must choose from this small...
Queens English
This week we had an unexpected surprise: seven graphic design students visiting our studio from the UK. All but one had never been to the States before, and I am...
Just For Me!
I received this postcard yesterday, and instead of being filled with warm, cozy thoughts of winter splendor, I was immediately put off. A bit odd, considering that: Two kids had...
Bad Trip
The other day at the store I stumbled upon packaging for a styling product. In the left hand corner was a message informing consumers that only the packaging had changed,...