My True Calling… the iPhone
Love affairs over the phone are quite common. However, the object of my affection is a phone itself, my iPhone. Though I resisted the temptation for quite some time, a...
Websites Are Better With Bacon
I can see the writing on the wall, and it's full of grease. Our friend Bex tipped us off to an amazing site that allows you to add bacon to...
Wacky Tactics to Consider when Rebranding
MSLK prides ourselves on helping our clients stay top of mind with their customers. With a challenging economy adding to an already crowded and competitive marketplace, it’s more important than...
nycgo.com: An Amazing Advertising Campaign Brings Warmth, Joy
While it has been brutally frigid in NYC this winter, my walks outside have been made warmer by seeing this amazing ad campaign featuring day-glo images by artist Steven Wilson....
The Good, The Bad, The Ugly. And The Useless.
I was recently thinking about the "stuff" we surround ourselves with, and the degree to which good design plays into our lives, making it better or worse. Some designs...
Japan: The Graphics That Made It Worth the Trip
There's probably a very good reason why the Japanese are light-years ahead of the rest of us when it comes to cutting-edge graphics, although it's not my job to speculate....
Japanese Typos, Curiosities, and Other Oddities
It is with a tremendous amount of love that I write this post, having just returned from one of the most eye-opening (if not wallet-opening) trips in my life: a...
DNA Fusion’s Shock Value Marketing
I just came across an article titled “Some Scared by Design Firm’s ‘Box’ Ad” which leads with the following: “EAST PROVIDENCE – A graphic design firm’s offbeat marketing campaign backfired...