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Velo Classic Tours: Brand Identity

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Stay up to date with expert information on the ever-evolving beauty industry. We share the best practices brands are using to connect with consumers in new and meaningful ways.

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Cause Marketing Garners Prime Real Estate at Retail

Cause Marketing Garners Prime Real Estate at Retail

Recently MSLK was asked to do some retail analysis for an apparel brand looking to grow their business. The assignment,…

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Don’t Blame the Package Designer Just Yet

Don’t Blame the Package Designer Just Yet

Recently at the HBA Expo, I attended a lecture by Jane Bickerstaffe, the director of INCPEN, the Industry Council for…

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