Archive

Year: 2012

MSLK: Great Creative That Doesn’t Skip a Beat

MSLK: Great Creative That Doesn’t Skip a Beat

    http://vimeo.com/36414185 In today's crowded marketplace, consumers and retailers don't necessarily need another product in their lives. However humans are natural storytellers. We will always have room in our...
Wigwam 2012 Rebranding Case Study

Wigwam 2012 Rebranding Case Study

httpv://www.youtube.com/watch?v=D84AH-_EQco MSLK just went live with the sixth in an ongoing series of videos to showcase what we do best: create 360° branding solutions for our clients. The video demonstrates...
A New Installation of Watershed, Created by School Children

A New Installation of Watershed, Created by School Children

Earth conscientious students at Smithton Middle School in Columbia, Missouri have recreated MSLK's eco-art installation, Watershed. The installation was created by the Eco-Art Club and 6th grade Art Study Hall...
Justification for the AIGA’s Justified Competition

Justification for the AIGA’s Justified Competition

If you are designer, you've probably already read Paula Scher's opinion piece, "AIGA: Unjustified" in the online journal Imprint, decrying the AIGA's decision to forgo other competitions in favor of just one,...
MSLK Brands the Streets of LIC

MSLK Brands the Streets of LIC

In an effort to bring more recognition to Long Island City, MSLK has been working with the LIC Partnership on a master plan to foster growth. Our design and marketing...
Wigwam: Casual Packaging

Wigwam: Casual Packaging

Challenges With over 300 styles for all occasions, performance sock manufacturer Wigwam Mills has the most extensive product line of any sock company. As part of our 2012 packaging redesign,...
Google’s Panda Update: 3 Things You Need to Know

Google’s Panda Update: 3 Things You Need to Know

If your brand's core presence is online, you may have heard about Google Panda, a code name for their new ranking algorithm, still very much a work in progress. With...
MSLK Partner Marc Levitt Quoted in Atlantic Article

MSLK Partner Marc Levitt Quoted in Atlantic Article

MSLK Creative Director and Co-Founder Marc S Levitt was quoted in a recent Atlantic article, speaking about the design profession's critical — yet largely unsung — role. The article aims...
Adapting to All Devices with Responsive Web Design

Adapting to All Devices with Responsive Web Design

Everyone is browsing the web with smart-phones and tablets, so now more than ever it's important to consider the experiences on these devices. Many companies accommodate mobile users with a...
Thoughts on Internships and the Designers of Our Future

Thoughts on Internships and the Designers of Our Future

  httpv://www.youtube.com/watch?v=yaxDTtl1D6M&feature=player_embedded Over the years MSLK has had some truly gifted, inspired, and inspiring interns work in our studio. We find the experience to be rewarding and in many senses...