Sheri Koetting to Speak On Social Media Strategies at the Fashion News Workshop
Join Sheri L Koetting, co-founder and Chief Strategist at MSLK, at the Fashion News Workshop as she discusses current content strategies in her lecture What to Post Where & Why:...
Blog and Social Media Integration
Social media platforms and a company blog are a symbiotic relationship. You could have the best blog in the world, but if you don't have a large amount of traffic...
Choosing a Blogging Platform For Effective Blogs
How important is choosing a blogging platform to the success of your blog? Well, think of a blogging platform as you would think of a bank. Then you can think...
Balancing Search Engine Optimization and Blog Content
With the opportunity for frequently updatable content, blogs have become powerful tools for search engine optimization, enabling businesses to get found for the right reasons. If your website is the...
Tips for Creating a Blog Content Strategy
If your business is considering blogging as part of your marketing outreach, one of your first questions is probably, what will we write about? Your second question is, how will...
Friend and Johnson: Out to Lunch Campaign
Challenges Established artist representative agency, Friend + Johnson, was looking for ways to connect with a new generation of young art directors. Coinciding with the launch of their new MSLK-designed...
M. Erbs: Identity
Challenges Following a recent change in ownership, the company, Mrs. Erbs was in need of a comprehensive brand identity. Varying logos had been used across multiple branding elements, each failing...
Why Should Businesses Blog?
A blog is the cornerstone of an active online and social media presence for any business. However, perhaps the term “blog” is a bit misleading. I'm not suggesting every business...