Figment: Promotional Materials
Challenges Figment, an annual art and culture festival in New York City, needed promotional materials to match their new brand identity created by MSLK. With a minimum budget, the collateral...
How to Use Twitter for Your Business
I've been fascinated by Twitter recently. As a Blogger, avid Facebook user and moderate Linked In follower, until recently, I hadn't been able to figure out where Twitter fell...
MSLK Has a High Time Touring the High Line
Sheri and I finally got a chance to view the High Line, the latest large-scale project from renowned architects Diller, Scofidio, and Renfro. If you haven't heard about the High...
Vanity Plate Series: A Forum for Public Display of Affection
Instead of my usual bike ride to the beach, I decided to walk with some visiting cityfolk who were not as adept on two wheels. As a result, I was...
Wigwam: Sock Packaging
Challenges Performance sock manufacturer, Wigwam Mills, was looking to secure its footing as an industry leader of socks constructed with advanced fibers. However, the company struggled with a weak...
It’s Tru, A Fantasy Brand Comes to Life
On July 25th the Tru Beverage Company announced that they will be bringing the fictitious beverage Tru Blood to a store near you. The beverage has been made popular by...
Two, Four, Six, Eight, Who Do We Infuriate!
Design is not only visual, it's about clear communication in everything you do. Thus, if you're a bagel store, your pricing should be concise and to the point. Couldn't have...
Crowd Sourcing Brings Fans, and the World, Together
The video "Hibi no neiro" for the band Sour has been in our inspiration files for a few weeks now and I keep coming back to it as such an...