Ikea Fontroversy: Brand Identity Threatened by Seemingly Poor Decision for Change
If you haven't yet heard, Ikea has switched their corporate font, resulting in a huge public outrage the likes of which not seen in... well, months. These days, when you...
Design and Bake Your Own Cookie at Sweet Flour
I have just found a new reason to visit Toronto. Sweet Flour bake shop located in High Park allows you to create your own cookie and bake it on the...
2010, The Year “Made in America” Returned to Marketing Headlines
Thanks to the economy, it seems that the new way to think green and socially conscious is to buy local. In fact, that phrase is literally our proposed theme for...
Five Principles for Innovative Marketing in a Downturn
When times get tough, many businesses slash marketing budgets. In fact, a recent American Marketing Association poll revealed that 66% of their members are halting or reducing spending on key...
Beauty that Matches Your Lifestyle at the NYIGF
Voluspa While at the New York International Gift Fair last week, I couldn't help but notice how fabulously packaged the personal care and aroma-based products were. It seemed that almost...
Behind the Scenes: Designing the MSLK Holiday Card
Like many companies, our holiday card is our number one opportunity to connect with our busy clients on a more personal and emotional level. Traditionally, we like to create a...
Strategic Brand Development Tailored to You
I have been in the design profession for well over 13 years now, and can tell you with certainty that a great brand sets the foundation for any company. Without...
It’s Beginning to Taste a Lot Like Christmas
It may be 85 degrees outside, but as designers know, August is prime time to get into the holiday spirit. Since designers have to plan and produce holiday promotions long...