Archive

Year: 2008

Berkshire Hosiery: Marble Packaging

Berkshire Hosiery: Marble Packaging

Challenges The family-owned Mayer Berkshire Corporation had been selling their hosiery in the same marble-themed packaging for 25 years. Over time, the varied typography created an inconsistent brand identity and...
Stamp Out Menu Pushers

Stamp Out Menu Pushers

Thankfully I am not alone in my hatred of menus and flyers dumped on doorsteps and building lobbys everywhere. As of Saturday, August 2nd New York City is enforcing a...
Smarter Online Ads

Smarter Online Ads

Online ads annoy me. The passive ones are never very effective. They're all formatted the same, packed with as much information as possible. The "guerrilla" ones are even worse, bombarding...
Urban Tumbleweeds: Brand Identity

Urban Tumbleweeds: Brand Identity

Challenges Urban Tumbleweeds, MSLK's eco-art installation, needed a memorable graphic that would brand the project and quickly convey the sentiment behind the installation. This graphic had to be flexible and...
Think Timeless

Think Timeless

My beloved old Saab finally kicked the dust a couple weeks ago. After some debate, I've decided to look into some options for replacing it. My search led me to...
We’re in Taschen

We’re in Taschen

International publisher Taschen has just released "Guidelines for Online Success - The Dos and Don'ts of the Internet from the best interactive agencies around the world." MSLK has been included...
Typographic Love

Typographic Love

I love great editorial design. One of things I am especially drawn to is when publications hire a typographer/designer to enhance their headings and do something definitively different  for an...
The Concept Behind “Urban Tumbleweeds”

The Concept Behind “Urban Tumbleweeds”

Sheri, Co-Founder of MSLK, discusses the concept behind Urban Tumbleweeds, an eco-art installation created out of 2,663 plastic bags. “Urban Tumbleweeds” Current TV, TV feature August 26, 2008
Metro Turf

Metro Turf

Is it possible to be obvious and clever at the same time? I would have answered "no" before I'd seen this great ad. It's so effective that it stopped me...
Sheri and Spark to Host a Talk at the MYOB Conference

Sheri and Spark to Host a Talk at the MYOB Conference

This September 25-28th I'll be attending the HOW magazine's Mind Your Own Business Conference in Austin, Texas. While I am there I, along with my colleague and Spark VP, Christina...