Challenges The family-owned Mayer Berkshire Corporation had been selling their hosiery in the same marble-themed packaging for 25 years. Over time, the varied typography created an inconsistent brand identity and...
Thankfully I am not alone in my hatred of menus and flyers dumped on doorsteps and building lobbys everywhere. As of Saturday, August 2nd New York City is enforcing a...
Online ads annoy me. The passive ones are never very effective. They're all formatted the same, packed with as much information as possible. The "guerrilla" ones are even worse, bombarding...
Challenges Urban Tumbleweeds, MSLK's eco-art installation, needed a memorable graphic that would brand the project and quickly convey the sentiment behind the installation. This graphic had to be flexible and...
My beloved old Saab finally kicked the dust a couple weeks ago. After some debate, I've decided to look into some options for replacing it. My search led me to...
International publisher Taschen has just released "Guidelines for Online Success - The Dos and Don'ts of the Internet from the best interactive agencies around the world." MSLK has been included...
I love great editorial design. One of things I am especially drawn to is when publications hire a typographer/designer to enhance their headings and do something definitively different for an...
Sheri, Co-Founder of MSLK, discusses the concept behind Urban Tumbleweeds, an eco-art installation created out of 2,663 plastic bags. “Urban Tumbleweeds” Current TV, TV feature August 26, 2008
Is it possible to be obvious and clever at the same time? I would have answered "no" before I'd seen this great ad. It's so effective that it stopped me...
Sheri and Spark to Host a Talk at the MYOB Conference
This September 25-28th I'll be attending the HOW magazine's Mind Your Own Business Conference in Austin, Texas. While I am there I, along with my colleague and Spark VP, Christina...