Here's how you know that your branding is great: when it is so distinct that you can do something innovative and connect with your target audience without leaving an actual...
Valentine's Day is officially a week away, so it's time to get started crafting the perfect plans for romance and fun on the 14th. At MSLK, we don't believe that...
For the past year, we have had the pleasure of working with Wigwam Mills on their biggest re-branding and re-positioning project in the company's 103 year history. We proudly announce...
All's fair in love and promotions, but something about this guerrilla marketing tactic for DKNY outside of the Bryant Park Fashion tents just rubbed me the wrong way. Of course,...
I spent last week on the island of St. John, in the US Virgin Islands. Oddly enough, it's approximately the same size as Manhattan (about 20 square miles), but the...
50% of being a designer involves choice: what color works best, which typeface best suits the design, etc. The other 50% involves accepting givens: I must choose from this small...
Ellen and Jason gave me a great birthday gift this January. It was on back-order, so it just arrived today! It is a super sleek cat dish holder. A gift...
I found the Superbowl ads to be tolerable this year. It was kind of a slow build—the first quarter was a real snooze fest, but by half-time we seemed to...
This week we had an unexpected surprise: seven graphic design students visiting our studio from the UK. All but one had never been to the States before, and I am...