Archive

Year: 2008

Mini Cooper Zig Zags With Its Target Market

Mini Cooper Zig Zags With Its Target Market

Here's how you know that your branding is great: when it is so distinct that you can do something innovative and connect with your target audience without leaving an actual...
MSLK’s Places to Love

MSLK’s Places to Love

Valentine's Day is officially a week away, so it's time to get started crafting the perfect plans for romance and fun on the 14th. At MSLK, we don't believe that...
New Wigwam Packaging Hitting The Stores

New Wigwam Packaging Hitting The Stores

For the past year, we have had the pleasure of working with Wigwam Mills on their biggest re-branding and re-positioning project in the company's 103 year history. We proudly announce...
Fashion Victim

Fashion Victim

All's fair in love and promotions, but something about this guerrilla marketing tactic for DKNY outside of the Bryant Park Fashion tents just rubbed me the wrong way. Of course,...
A Different Kind of Island

A Different Kind of Island

I spent last week on the island of St. John, in the US Virgin Islands. Oddly enough, it's approximately the same size as Manhattan (about 20 square miles), but the...
Super Choose Day

Super Choose Day

50% of being a designer involves choice: what color works best, which typeface best suits the design, etc. The other 50% involves accepting givens: I must choose from this small...
It Will Really Be a Fancy Feast

It Will Really Be a Fancy Feast

Ellen and Jason gave me a great birthday gift this January. It was on back-order, so it just arrived today! It is a super sleek cat dish holder. A gift...
SuperBowl Ads

SuperBowl Ads

I found the Superbowl ads to be tolerable this year. It was kind of a slow build—the first quarter was a real snooze fest, but by half-time we seemed to...
Queens English

Queens English

This week we had an unexpected surprise: seven graphic design students visiting our studio from the UK. All but one had never been to the States before, and I am...
Patrick, Say It’s Not So

Patrick, Say It’s Not So

I'm not that scrawny, but I did have to laugh at this one. After all, Marc does have the smallest head his hat maker has seen in his 17 years...