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Velo Classic Tours: Brand Identity

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Stay up to date with expert information on the ever-evolving beauty industry. We share the best practices brands are using to connect with consumers in new and meaningful ways.

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When it Comes to Positioning, Natural Isn't Enough

When it Comes to Positioning, Natural Isn’t Enough

Beauty and personal care brands no longer can rely on “natural” or “organic” as their main differentiator when connecting with…

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Sweet Little Psycho Bunny

Sweet Little Psycho Bunny

Guys, are you tired of the preppy polo shirts with crocodile and horse logos? Then you’re ready for Psycho Bunny.…

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